Pacific Rim
Sound/Voice Over
The trailers sound is harsh and loud. This is to emphasize the scale of the destruction and chaos seen in the clip. The voice over is also to dramatize the situation. The use of a voice over could place the film in the 'epic/action' genre. The mans voice is deep and rustic, suggesting his masculinity and strength. This could be symbolic of humankind fighting back against the apocalypse.
Music
The trailer begins with slow, deep music that builds suspense that eventually builds into a steady continuous beat. The music continues to build in tempo and volume, and this matches the pace of the visuals on screen. The music is also louder when the films date is on the screen. This is to make the audience aware of the films release date.
Mise-En-Scene/Setting
The films colour pallet is bland and metallic. Many shades of grey, black and blue are used during the opening scenes of the trailer, and they are juxtaposed by the bright colours of the fire and explosions made by the on screen monster. The trailer also uses many famous locations such as: The Golden Gate Bridge. The clip also uses alot of black space, both during a scene or as transition. This is used contextually, to fit the sci-fi genre.
Editing
The editing of the film is fast and continuous. This is to match the pace of the film and to fit the genre of action/sci-fi. This also helps to keep the audience from seeing important aspects of the film. For example: the entire 'monster' is never revealed in the trailer.
Titles
The titles are typical of a action
Insidious: Part II
Sound/Voice Over
The trailers sound first relies on soft, slow music that makes the audience feel comfortable. Even force them into a false sense of security. Shortly after the trailers opening sequence, the clip returns to genre convention. In this trailers case: Horror. For example: the use of child like sound and ghostly echos, juxtaposed by harsh screams and high, loud pitched tones.
Music
Like the trailers other sound, the clip first relies on music with innocent conations. It then returns to genre (horror) conventions. For example: the use of child like music, that holds creepy and sinister conations.
Mise-En-Scene/Setting
Like other aspects of the trailer, the clip first uses light and mellow mise-en-scene. This has conations of purity and innocence. The clip then returns to the genre stereotype in regards to mise-en-scene. Typical horror genre colours such as: green, black and blue are used. The lighting is also darker and infrequent. In regards to props, many children's toys are used. This is because of their unintentional conations with horror. Many of the characters make up are pale and unnatural. This is to give the character a pale and unnatural look.
Editing
The main part of the trailers editing is fast and has many quick cuts. This is a horror convention. It makes the audience uneasy as they cannot see what is on screen long enough, therefore small, quick cuts allow for easy scares. Single frames are also used for similar effect.
Titles
The titles follow the typical conventions of horror. They use a san-serif font with a horror like type face. The titles are also placed upon a black or red background. This is another convention of horror. Finally, the titles are cut fast into the trailer.
Monsters University
Sound/Voice Over
The trailer does not use a voice over. This is not typical of a children's adventure film. The trailers sound is soft and builds excitement throughout. The sound is also infant like. This is due the films target audience.
Music
The trailers music is child like. The music also changes to whatever is happening in the trailer. For example: when Mike is getting motivated to succeed, the music is inspirational.
Mise-En-Scene/Setting
The mise-en-scene is bright and innocent. The colours used such as: sky blue, green and orange. The lighting is bright and constant throughout. The costume and props are all infant like and children will be able to relate
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